Loading…
Tuesday, June 25 • 1:30pm - 2:10pm
Panel: Optimizing Subscriber Revenue: Bundling Strategies, Pricing Models, and the World Beyond Advertising

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
    • A La Carte vs. Packaging- where is their consumer interest? What packages make sense and what don’t? what’s holding bundles back?
    • Pricing Models: Exploration of trends in ad supported tiers vs. ad free, how options should be presented, tricks for driving upgrades from FAST
    • Is there a role for both CTV OS and Internet Service Providers to bundle apps and service
    • Opportunities for Transactional Revenues: Both on platform and in app.
Moderators
avatar for Mark Loughney

Mark Loughney

Senior Consultant, Hub Entertainment Research
Mark Loughney is Senior Consultant at Hub Entertainment Research. He is amedia executive and industry leader with more than 25 years of experience inconsumer insights and media measurement. Mark has worked to bring adeeper understanding of the value of advertising in video media... Read More →

Speakers
avatar for Giles Tongue

Giles Tongue

Vice President, Marketing, Bango
Giles is VP of Marketing at Bango focused on the Digital Vending Machine®, the B2B SaaS product which enables the Super Bundling of subscription content through indirect channels, at speed and scale. Using a combination of commissioning first party research, using Bango’s own data... Read More →
avatar for Ana Kehrberg

Ana Kehrberg

Vice President, Partner Management, AMC Networks

Tuesday June 25, 2024 1:30pm - 2:10pm MDT
  Monetization Track
Feedback form isn't open yet.