StreamTV Show 2024

The "boundless" growth and optimism that once characterized the streaming market is a thing of the past. Growth is no longer driven by new subscribers coming to the market or others willingly signing up for more and more services. Growth now is hard won and comes through stealing share and lowering churn - and by recognizing how different subscribers represent different value and opportunity. In a market such as this, the winners will be the ones that behave more like P&G than like a media company. This track session looks at what that means for successful acquisition and retention strategies. Using new data, we'll explore how subscriber value can be sustainably optimized through relentless targeting of audiences based on variables that impact the how and why subscribers stay or leave, engage (more or less), and tell others about your content, plus what that can mean for the bottom line.