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Tuesday, June 25 • 1:30pm - 2:10pm
Panel: Winning the Ad Game: Intelligent Targeting, Tech and Beyond

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  • How is data-driven targeting and audience segmentation being harnessed to create immersive, personalized, and highly engaging ad experiences for consumers?
  • What are key strategies for maintaining a consistent personalized experience across various platforms?
  • What effect will be emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, have on the future of advertising?
Speakers
avatar for Steve Sklar

Steve Sklar

Vice President Advertising & Monetization, Frndly TV
Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leadingprovider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’sadvertising business including direct sales, demand partnerships and relations with SSPs, DSPs,OEMs... Read More →
avatar for Melanie Brown

Melanie Brown

VP, Advanced TV, Tubi
avatar for Todd Hay

Todd Hay

VP Revenue & Engagement, Plex
As VP of Revenue & Engagement for global streaming media company Plex, Todd Hay oversees ad sales, ad ops, growth marketing, content ops, data science, analytics, and product quality. His team drives data-driven business decisions leveraging machine learning, data analysis, and deep user understanding to bring positive outcomes to Plex users, content partners, and advertisers alike.Todd is a seasoned software executive with over 25 years of e... Read More →

Tuesday June 25, 2024 1:30pm - 2:10pm MDT
  Advertising Track
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