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Tuesday, June 25 • 4:10pm - 4:50pm
Panel: Next-Gen Monetization: Innovations in Branded Content and Virtual Product Placement for Elevated Advertising

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  • Keys to monetization strategies leveraging branded content and virtual product placements. And how will this evolve in the next 5 years?
  • How can brands be seamlessly integrated into content for a more cohesive and engaging viewer experience?
  • What kind of assets does an advertiser need in order to run this type of campaign? And what targeting is possible?
Moderators
avatar for Bob Gold

Bob Gold

President, Bob Gold & Associates
Bob Gold founded and leads Bob Gold & Associates, one of the premiere communications public relations agencies specializing in Technology, Media and Telecom. In 2019 Public Relations Society (PRSA) Los Angeles named him Communications Professional of the Year. And the agency was named by Forbes as one of the... Read More →

Speakers
avatar for Maria Del Pilar Casal

Maria Del Pilar Casal

Vice President, Digital Partner Solutions, TelevisiaUnivision
avatar for Michele Fino

Michele Fino

Vice President of Branded Entertainment, Crackle Plus

Tuesday June 25, 2024 4:10pm - 4:50pm MDT
  Advertising Track
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