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Tuesday, June 25 • 4:50pm - 5:30pm
Panel - From Likes to Views: Leveraging Social Media Creators for CTV Success

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  • How do we, and how should we, define "premium content' in the CTV space?
  • What's the potential for the most compelling and popular TV-friendly creator content to attract younger (e.g. 18-34) audiences and cost-effectively bring a wave of quality, original into FAST/AVOD?
  • What are the right criteria we should be using to evaluate the potential of any given YouTube creator and their content to succeed in FAST/AVOD?
  • What’s been tried to date and why has it worked or not?
Moderators
avatar for Brad Samuels

Brad Samuels

Principal, Eagle Dock Media

Speakers
CI

Charlie Ibarra

Director, Content Strategy, SabioTV
Charlie Ibarra leads content strategy at SabioTV where he’s pushing the boundaries of TV storytelling. In his role, he collaborates with popular content creators to bring their big TV show ideas to life. A former ad tech exec turned TV creator, he cut his teeth in the “biz... Read More →
avatar for Joshua Reader

Joshua Reader

CEO & Founder, CreatorCut
Josh is a content innovator and growth leader with over 13 years of experience in the media industry. He is the founder and CEO of CreatorCut, a cutting-edge platform that empowers video creators to raise equity financing directly from their fans and monetize their content.Previously... Read More →

Tuesday June 25, 2024 4:50pm - 5:30pm MDT
  Product & UX Track
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Attendees (1)