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Wednesday, June 26 • 11:00am - 11:40am
Panel: The Battle of Retention: Confronting Churn and Viewer Fatigue

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  • What strategies can be employed to identify and understand viewer churn patterns effectively?
  • How do you balance revenue generation with maintaining audience satisfaction when addressing churn?
  • What is the impact of content variety and quality on viewer retention, and how can this be optimized?
  • What innovative approaches can be explored to re-engage dormant viewers and prevent churn effectively?
Moderators
avatar for Michael Grebb

Michael Grebb

SVP & Lead Analyst, One Touch Intelligence
As SVP & Lead Analyst, Michael oversees OTI’s coverage of the video, telecommunications, broadband, and entertainment/streaming space. He heads up a team of analysts and data scientists tasked with compiling data-driven intelligence on the digital media economy and oversees special... Read More →

Speakers
avatar for Sylvia George

Sylvia George

EVP, Media & Performance Marketing, AMC Networks
avatar for Fonz Morris

Fonz Morris

Lead Product Designer - Global Conversion & Monetization, Netflix

Wednesday June 26, 2024 11:00am - 11:40am MDT
  Monetization Track
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