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Wednesday, June 26 • 12:00pm - 12:30pm
Panel: Unlocking Success in FAST Channel User Acquisition

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  • How can we effectively analyze user behavior and preferences within the FAST channel ecosystem to enhance content delivery and user engagement?
  • How can we strike a balance between prioritizing user experience and implementing effective revenue generation strategies?
  • What are key challenges and best practices for user retention in FAST channels?
  • What is the potential of niche FAST channels?
Moderators
avatar for Craig Heiting

Craig Heiting

Head of Corporate Strategy, Wurl
Craig Heiting is Head of Corporate Strategy at Wurl, which leads the Connected TV industry in helping content publishers and streamers reach millions of viewers worldwide. In his role, Craig is responsible for leading Wurl’s global efforts in creating and driving growth for the... Read More →

Speakers
avatar for Sarah Shriver

Sarah Shriver

Vice President, Programming, Marketing and Sales for VOD & FAST, BBC Studios
avatar for Matthew Dominguez

Matthew Dominguez

Director, Digital Distribution & Partnerships, Cox Media Group
avatar for Evan Bregman

Evan Bregman

General Manager, Streaming, Tastemade
Evan Bregman is General Manager, Streaming at Tastemade, where he is responsible for driving viewership and growth of Tastemade’s streaming business. Since joining the company in 2022, Evan has overseen a jump of 58% in viewership on Tastemade’s streaming channels. Tastemade is... Read More →
avatar for Patrick Courtney

Patrick Courtney

Senior Vice President, Head of Digital, Fuse Media
As Head of Digital for Latino-owned entertainment company Fuse Media, Patrick Courtney oversees operations of the company’s streaming division with CEO Mike Roggero. In this role, he leads strategy for the company’s digital distribution, social media, website and streaming apps... Read More →

Wednesday June 26, 2024 12:00pm - 12:30pm MDT
  FAST Track
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