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Wednesday, June 26 • 1:40pm - 2:20pm
Panel: CTV Ad Tech Maze: Navigating the Complexity of Today's Ecosystem

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  • How does fragmentation impact ad delivery and targeting strategies?
  • How does the effectiveness of various ad formats in CTV differ, and what factors contribute to their success or challenges within the  landscape of CTV advertising?"
  • What innovative approaches and creative strategies can be explored to actively engage viewers, particularly in overcoming challenges associated with specific ad formats?
Speakers
avatar for Bill Murray

Bill Murray

Senior Vice President, Programmatic Solutions, Warner Bros. Discovery
avatar for Michael Fedyna

Michael Fedyna

Director of Monetization and Client Services, DISH Media
Michael Fedyna is Director of Monetization and Client Services for DISH Media Sales. He leads the strategic pricing, yield management, and packaging solutions for DISH's national video, digital and addressable product offerings and DISH Media’s client services teams.Michael joined... Read More →
avatar for Matt Jamison

Matt Jamison

Head of Ad Sales Partnerships, DirecTV Advertising
Matthew Jamison is Head of Ad Sales Partnerships for DIRECTV Advertising. In this role, Matthew leads the advancement of media sales across linear and digital by developing platform partnerships to enable automation of data and platforms to reach audiences across linear and streaming... Read More →
avatar for Mike Brooks

Mike Brooks

Global Head of Business Development and Partnerships, LG Ad Solutions
As Global Head of Business Development and Partnerships at LG Ad Solutions, Mike is responsible for the group's strategy and engagement with the advertising ecosystem. His mission is to keep LG Ad Solutions on the cutting edge of Measurement, Data, Identity, and Creative, via collaborating... Read More →

Wednesday June 26, 2024 1:40pm - 2:20pm MDT
  Leaders' Roundtable, Advertising Track
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