2:00-2:15 Presentation: Trends and Evolution in Paid Content and Subscription TV Explore the dynamic landscape of paid content and subscription TV as we delve into the latest trends and evolutionary shifts shaping the industry. Gain insights into the future trajectory of streaming services and discover strategies for navigating this ever-changing landscape.
2:15-3:00 Leaders’ Panel: Driving Viewer Acquisition, Engagement and Growth Strategies- How can industry leaders effectively navigate new emerging challenges to drive successful viewer acquisition and engagement?
- How do top executives employ innovative approaches and best practices to enhance viewer experiences and maximize audience reach?
- What strategies are most effective in ensuring long-term growth and sustainability in the competitive landscape of streaming services?
Moderator: Reed Kiely, Director, Data Insights & Trends, VAB Shobana Radhakrishnan, Senior Director of Engineering, Google TV 3:00-3:40
Panel: Unlocking the Power of Content Discovery & PersonalizationModerator: Paul Erickson, Principal, Erickson Strategy + Insights LLC3:40-4:00
Keynote + Fireside Chat: Super Bundling and The Future of Indirect Channel Distribution for SubscriptionsGrowth in the streaming subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
Bango recently completed a survey of 5,000 US subscribers, to understand the emerging behaviors and trends when it comes to subscriptions, insights from which will be shared during a short presentation and followed by a fireside chat and a chance to ask questions.
Speaker: Giles Tongue, Vice President, Marketing, BangoModerator: Paul Erickson, Principal, Erickson Strategy + Insights LLC 4:00-4:40
Panel: The Takeover of Streaming Bundles: From Cable Cutting to Lifestyle Integration- How has the rise of bundled offerings responded to consumer demand for convenience and value?
- How are streaming services targeting niche audiences and catering to diverse interests through specialized bundles?
- What are the predictions for the future of streaming bundles and content distribution, considering technological advancements and continued integration with lifestyle trends?
Panelists: Giles Tongue, Vice President, Marketing, Bango
