StreamTV Show 2024

1:30- 1:50 Intro and Keynote, Alan Wolk, TVREV: The State Of Streaming TV. What You Need to Know and What You Need To Do About It
TVREV’s Alan Wolk will introduce the day’s events and then give a presentation where he reviews some of the key trends they’re seeing in the streaming industry this year, why they matter and what you need to do to make sure you can profit from them.
 
1:50 - 2:20 Panel: Forget About the Streaming Wars. The Real Battle Is The OS Wars 
While the US industry has been focused on the “streaming wars” a far bigger battle is at stake: the OS Wars. This panel will focus on who the key players are, what is at stake and what publishers should be looking out for.

2:20 - 2:35 Fireside Chat: Local News Goes FAST
Tim Hanlon of TVREV Proximity will conduct an interview around how local broadcasters are moving their news shows to FASTs, weaving in personalization and automation to create the local news program of tomorrow.

2:35 - 3:10 Panel: All TV Is Local 
The targeting abilities of streaming are rapidly changing the definition of what we call “local TV.” This panel will discuss how local broadcasters are taking advantage of streaming—FASTs in particular—to grow their businesses. The panel will look at how to monetize local TV on FASTs and how syndicated programming—talk shows, judge shows and the like—will also pay a role in the history of local.

3:10 - 3:25 pm - NETWORKING BREAK          

3:25 - 3:40 Keynote: Political Advertising on FASTs 
This keynote will review the latest research on how campaigns are planning to use FASTs to meet their goals.

3:40 - 4:10 Panel: Context Is the New Demo 
The ascendency of generative AI and access to better metadata has advertisers taking a new look at contextual targeting. This panel will look at how understanding everything from emotion to actors to actions helps create a better environment for ads and how that can be used to power everything from shoppable content to personalized channels.
Panelists: 
Raghu Kodige, Founder & CEO, Anoki
 
4:10-4:25:  Finding Your Niche: How To Grow A Successful FAST Network [Fireside]
As big studios and big networks get involved in the FAST business, there is still room for smaller players with dedicated niche audiences to thrive. The speaker will share their success stories and what they learned along the way, the good decisions and the bad ones.

4:25 - 5:00 Panel: Are FASTs The New Cable, The New Broadcast, Or Both? 
For advertisers, FASTs are the new cable, a way to reach audiences they are not reaching elsewhere and to heavy up on specific demos and geographies. For viewers, they’re the new broadcast—free ad-supported television that provide a way to enjoy a wide range of programs without having to crack open their wallets. Panelists will debate which is the more accurate description and why.
Panelists:
Anthony Layser, Executive Director, Content Acquisitions & Programming Strategy, Xumo
Preeya Naul, VP Streaming Partnerships, VideoElephant 

2:00-2:15 Presentation: Trends and Evolution in Paid Content and Subscription TV 
Explore the dynamic landscape of paid content and subscription TV as we delve into the latest trends and evolutionary shifts shaping the industry. Gain insights into the future trajectory of streaming services and discover strategies for navigating this ever-changing landscape.
 
2:15-3:00 Leaders’ Panel: Driving Viewer Acquisition, Engagement and Growth Strategies

• How can industry leaders effectively navigate new emerging challenges to drive successful viewer acquisition and engagement?
• How do top executives employ innovative approaches and best practices to enhance viewer experiences and maximize audience reach?
• What strategies are most effective in ensuring long-term growth and sustainability in the competitive landscape of streaming services?

Moderator: Reed Kiely, Director, Data Insights & Trends, VAB 
Shobana Radhakrishnan, Senior Director of Engineering, Google TV 
Cristina Arango, Vice President, Business Development,  Fubo

3:00-3:40 Panel: Unlocking the Power of Content Discovery & Personalization
Moderator: 
Paul Erickson, Principal, Erickson Strategy + Insights LLC

3:40-4:00 Keynote + Fireside Chat: Super Bundling and The Future of Indirect Channel Distribution for Subscriptions
Growth in the streaming subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
Bango recently completed a survey of 5,000 US subscribers, to understand the emerging behaviors and trends when it comes to subscriptions, insights from which will be shared during a short presentation and followed by a fireside chat and a chance to ask questions.
Speaker: Giles Tongue, Vice President, Marketing, Bango
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC 
 
4:00-4:40 Panel: The Takeover of Streaming Bundles: From Cable Cutting to Lifestyle Integration

• How has the rise of bundled offerings responded to consumer demand for convenience and value?
• How are streaming services targeting niche audiences and catering to diverse interests through specialized bundles?
• What are the predictions for the future of streaming bundles and content distribution, considering technological advancements and continued integration with lifestyle trends?

Panelists: 
Giles Tongue, Vice President, Marketing, Bango
Evan Bregman, General Manager, Streaming, Tastemade 

Join us on June 24 at the Westin Westminster in Denver, CO to celebrate and honor the innovators and leaders making a difference in driving viewership, revenue growth, and elevating their brands and organizations.