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Tuesday, June 25
 

1:30pm MDT

Panel: Optimizing Subscriber Revenue: Bundling Strategies, Pricing Models, and the World Beyond Advertising
    • A La Carte vs. Packaging- where is their consumer interest? What packages make sense and what don’t? what’s holding bundles back?
    • Pricing Models: Exploration of trends in ad supported tiers vs. ad free, how options should be presented, tricks for driving upgrades from FAST
    • Is there a role for both CTV OS and Internet Service Providers to bundle apps and service
    • Opportunities for Transactional Revenues: Both on platform and in app.
Moderators
avatar for Mark Loughney

Mark Loughney

Senior Consultant, Hub Entertainment Research
Mark Loughney is Senior Consultant at Hub Entertainment Research. He is amedia executive and industry leader with more than 25 years of experience inconsumer insights and media measurement. Mark has worked to bring adeeper understanding of the value of advertising in video media... Read More →

Speakers
BM

Brandon Melchoir

Director of Product and Design, Sling TV
avatar for Ana Kehrberg

Ana Kehrberg

Vice President, Partner Management, AMC Networks
avatar for Giles Tongue

Giles Tongue

Vice President, Marketing, Bango
Giles is VP of Marketing at Bango focused on the Digital Vending Machine®, the B2B SaaS product which enables the Super Bundling of subscription content through indirect channels, at speed and scale. Using a combination of commissioning first party research, using Bango’s own data... Read More →

Tuesday June 25, 2024 1:30pm - 2:10pm MDT
Legacy
  Monetization Track

2:10pm MDT

Keynote: Winning in a Share-Driven Market: New Perspectives on Optimizing Subscriber Value
The "boundless" growth and optimism that once characterized the streaming market is a thing of the past. Growth is no longer driven by new subscribers coming to the market or others willingly signing up for more and more services. Growth now is hard won and comes through stealing share and lowering churn - and by recognizing how different subscribers represent different value and opportunity. In a market such as this, the winners will be the ones that behave more like P&G than like a media company. This track session looks at what that means for successful acquisition and retention strategies. Using new data, we'll explore how subscriber value can be sustainably optimized through relentless targeting of audiences based on variables that impact the how and why subscribers stay or leave, engage (more or less), and tell others about your content, plus what that can mean for the bottom line.
Speakers
avatar for Mike Bloxham

Mike Bloxham

Executive Vice President, Global Media & Entertainment, Magid
Mike Bloxham has worked in media and tech research and consulting for over 30 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis.  A recognized innovator and thought leader in... Read More →
avatar for Ron Cohen

Ron Cohen

Senior Vice President of Practice Leadership, Claritas
With over 35 years of experience working with market research, segmentation, analytics, digital marketing and geographic information systems, Ron has come full circle currently working at Claritas as SVP of Practice Leadership with extensive subject matter expertise in all aspects... Read More →

Tuesday June 25, 2024 2:10pm - 2:30pm MDT
Legacy
  Monetization Track

2:30pm MDT

Panel: Leveraging Data-Driven Insights for Effective User Acquisition
Moderators
avatar for Brett Sappington

Brett Sappington

Founder & Principal Analyst, Sappington Media
Brett Sappington is a well-known thought leader and industry voice in the entertainment and communication industries. He is the Founder and Principal Analyst for Sappington Media (sappington-media.com), an insights and consulting firm.Brett has 25+ years of experience as an analyst... Read More →

Speakers
avatar for Quincy Olatunde

Quincy Olatunde

Vice President, Products, PeacockTV
avatar for Chima Ogbuokiri

Chima Ogbuokiri

Senior vice President of Growth Marketing & Strategy, AMC Networks
Chima Ogbuokiri, Senior Vice President of Growth Marketing & Strategy for AMC Networks, provides pivotal leadership and vision for the digital growth and marketing of AMC+, AMC Networks’ flagship streaming bundle, as well as the continued growth and success of the company’s full... Read More →
avatar for Nik Mehta

Nik Mehta

Vice President, Strategy & Operations, FAST Channels & VOD Sales, BBC Studios
As VP, Strategy & Operations, FAST & VOD Sales, Nik Mehta is responsible for optimizing the value of BBC Studios’ catalog within the FAST and VOD space. Overseeing a team of deal management and programming insights staff, Mehta’s purview includes negotiating distribution agreements... Read More →

Tuesday June 25, 2024 2:30pm - 3:10pm MDT
Legacy
  Monetization Track

3:50pm MDT

Partner Keynote
Speakers
avatar for Jim Norton

Jim Norton

Chief Revenue Officer, Brightcove
Jim leads Brightcove's sales teams as our Chief Revenue Officer. He is responsible for developing and implementing full-funnel sales strategies and propelling multichannel demand with a focus on product-led growth. With an extensive background in media, advertising, and marketing... Read More →
avatar for Jared Collett

Jared Collett

Head of Ad Operations and Analytics, Major League Fishing
Jared Collett is the Head of Ad Operations and Analytics at Major League Fishing where he oversees ad and sponsorship product development, digital governance and analytics, ad serving platforms and processes, and email advertising. Jared started his career as a trafficker for a B2B... Read More →

Tuesday June 25, 2024 3:50pm - 4:10pm MDT
Legacy
  Monetization Track

4:10pm MDT

Panel: Scoring Big: Unlocking the Potential of Sports on FAST
  • What is the potential of sports content in driving engagement and monetization on FAST platforms?
  • How can sports content be strategically leveraged to attract and retain viewers on FAST platforms?
  • What are the main challenges and opportunities in licensing and acquiring sports rights for streaming on FAST platforms?
Moderators
avatar for Jeremy H. Stern

Jeremy H. Stern

Principal, Stern Digital Strategies & Former Head of Local TV, YouTubeTV

Speakers
avatar for Dustin Mouradian

Dustin Mouradian

Sports Content Acquisition Lead, SamsungTV Plus
As part of the Business Development team at Samsung TV Plus, Dustin is responsible for driving expansion of the TV Plus platform through strategic content and technology partnerships. With a primary focus leading the Sports strategy, he has secured high value deals with major Sports... Read More →
avatar for Shawne Merriman

Shawne Merriman

CEO, Lights Out Sports/Former All-Pro NFL Linebacker
Shawne Merriman is a former NFL linebacker-turned-entrepreneur best known as “Lights Out” for his relentless passion, dedication and fierce working style, both on and off the field. He is the founder and CEO of the MMA Fighting Organization “Lights Out Xtreme Fighting” and... Read More →
avatar for Stefan Van Engen

Stefan Van Engen

VP, Content Acquisition, Xumo
Stefan Van Engen develops, leads and executes the content programming and acquisition strategy for Xumo, Comcast and Charter’s streaming platform joint venture. His oversight includes Xumo’s FAST service (Xumo Play), content store and app partners. Since joining the company in... Read More →
avatar for Alex Hill

Alex Hill

Senior Director of Product for The Roku Channel, Live TV & Sports, Roku
Alex Hill is the Senior Director of Product for The Roku Channel, Live TV & Sports at Roku. As the product team lead, Alex strives to maximize value for 70M+ households worldwide, as well as content partners and advertisers on the Roku platform. During his time at Roku, Alex has overseen... Read More →

Tuesday June 25, 2024 4:10pm - 4:50pm MDT
Legacy
  Monetization Track

4:50pm MDT

Panel: The Evolution of Content Distribution and the Impact of Personalization
  • How has personalization algorithms helped enhance content distribution?
  • What have been the challenges of implementing personalized content distribution effectively? 
Moderators
avatar for Michael Grebb

Michael Grebb

SVP & Lead Analyst, One Touch Intelligence
As SVP & Lead Analyst, Michael oversees OTI’s coverage of the video, telecommunications, broadband, and entertainment/streaming space. He heads up a team of analysts and data scientists tasked with compiling data-driven intelligence on the digital media economy and oversees special... Read More →

Speakers
HN

Hamed Nasseri

Vice President of Global Streaming Business Development, TelevisaUnivision
avatar for Monica Williams

Monica Williams

Senior Vice President, Digital Products & Operations, Content Distribution, NBC
avatar for Lauri McGarrigan

Lauri McGarrigan

Senior Vice President, Streaming Distribution, Hallmark Media

Tuesday June 25, 2024 4:50pm - 5:30pm MDT
Legacy
  Monetization Track
 
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