1:30- 1:45 Intro and Keynote, Alan Wolk, TVREV: The State of Streaming TV. What You Need to Know and What You Need To Do About It
TVREV’s Alan Wolk will introduce the day’s events and then give a presentation where he reviews some of the key trends they’re seeing in the streaming industry this year, why they matter and what you need to do to make sure you can profit from them.
1:45 - 2:25 Panel: Forget About the Streaming Wars. The Real Battle Is the OS Wars
While the US industry has been focused on the “streaming wars” a far bigger battle is at stake: the OS Wars. This panel will focus on who the key players are, what is at stake and what publishers should be looking out for.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV
Panelists:
Katherine Pond, Group Vice President, Platform Content & Partnerships, Vizio
Matt Durgin, Vice President North America Content and Services, LG Electronics
Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystem Partnerships, Google
Aileen Del Cid, Head of Marketing, Samsung TV Plus
Dr. Jack Gao, Chairman, ZEASN
2:25 - 3:05 Panel: All TV Is Local
The targeting abilities of streaming are rapidly changing the definition of what we call “local TV.” This panel will discuss how local broadcasters are taking advantage of streaming—FASTs in particular—to grow their businesses. The panel will look at how to monetize local TV on FASTs and how syndicated programming—talk shows, judge shows and the like—will also play a role in the history of local.
Moderator: Tim Hanlon, Founder & CEO, Vertere Group, LLC
Panelists:
Glen Hale, Vice President of Digital Content & Audience Development, Gray Television
Darren Olive, President, Streaming Sales, Allen Media Group
Peter Jones, Head of Local Sales, PREMION
Rick Maynard, Media Consultant
3:05 - 3:20 pm NETWORKING BREAK
3:20 - 3:35 Fireside Chat: How Brands are Turning to Contextual Targeting in CTV to Drive Brand Lift and Sales
IRIS TV CEO Field Garthwaite takes us through their latest case study on how a major ad agency leveraged AI and video-level contextual data to target CTV inventory and drive superior lift in sales for its brand.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV
Speaker: Rohan Castelino, Chief Marketing Officer, IRIS.TV
Speaker: MikeTreon, Head of CTV & Video Strategy, PMG Worldwide
3:35 - 4:05 Panel: Context Is the New Demo
The ascendency of generative AI and access to better metadata has advertisers taking a new look at contextual targeting. This panel will look at how understanding everything from emotion to actors to actions helps create a better environment for ads and how that can be used to power everything from shoppable content to personalized channels.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV
Panelists:
Raghu Kodige, Founder & CEO, Anoki
Trent Wheeler,Chief Product Officer, Gracenote
Rohan Castelino, Chief Marketing Officer, IRIS.TV
Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystem Partnerships, Google
Tony Marlow, CMO, LG Ad Solutions
4:05-4:20 Fireside Chat: Finding Your Niche: How to Grow a Successful FAST Network
As big studios and big networks get involved in the FAST business, there is still room for smaller players with dedicated niche audiences to thrive. The speaker will share their success stories and what they learned along the way, the good decisions and the bad ones.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV
Speaker: Geoff Clark, CEO, acTVe FAST Channels
4:20 – 4:55 Panel: Are FASTs the New Cable, The New Broadcast, Or Both?
For advertisers, FASTs are the new cable, a way to reach audiences they are not reaching elsewhere and to heavy up on specific demos and geographies. For viewers, they’re the new broadcast—free ad-supported television that provide a way to enjoy a wide range of programs without having to crack open their wallets. Panelists will debate which is the more accurate description and why.
Moderator: Cathy Rasenberger, President, Rasenberger Media
Panelists:
Anthony Layser, Executive Director, Content Acquisitions & Programming Strategy, Xumo
Preeya Naul, VP Streaming Partnerships, VideoElephant
Geoff Spence, VP, Streaming Platform, Magnite
Melanie Brown, Vice President, Advanced TV, Tubi
4:55 - 5:00: Rap Attack
Kirby Grines, Chief Rap Officer of 43Twenty, wraps up the Future of FAST Supersession with a live rap performance about the state of streaming TV
