Name: Pre-Con Workshop: Mastering the Subscription TV Landscape
Start: 2024-06-24T14:00:00-0600
End: 2024-06-24T17:00:00-0600

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Pre-Con Workshop: Mastering the Subscription TV Landscape

2:00-2:20Presentation: Trends and Evolution in Paid Content and Subscription TV
Explore the dynamic landscape of paid content and subscription TV as we delve into the latest trends and evolutionary shifts shaping the industry. Gain insights into the future trajectory of streaming services and discover strategies for navigating this ever-changing landscape.
Speaker: Michael Grebb, SVP & Lead Analyst, One Touch Intelligence

2:20-3:05 Leaders’ Panel: Driving Viewer Acquisition, Engagement and Growth Strategies

How can industry leaders effectively navigate new emerging challenges to drive successful viewer acquisition and engagement?
How do top executives employ innovative approaches and best practices to enhance viewer experiences and maximize audience reach?
What strategies are most effective in ensuring long-term growth and sustainability in the competitive landscape of streaming services?

Moderator: Reed Kiely,Director, Data Insights & Trends, VAB
Shobana Radhakrishnan, Senior Director of Engineering, Google TV
Cristina Arango, Vice President, Business Development, Fubo
Seta Goldstein, Senior Director, Business Development & Partnerships, Vizio

3:05 - 3:20 NETWORKING BREAK

3:20-4:00Panel: Unlocking the Power of Content Discovery & Personalization
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC
Panelists:
Sean Booker - Head of Media and Entertainment Sales, Vizio
Brandon Melchoir, Director of Product Design, SlingTV
Larry Baird, Vice President of Marketing, Crackle Plus

4:00-4:20 Keynote + Fireside Chat: Super Bundling and The Future of Indirect Channel Distribution for Subscriptions
Growth in the streaming subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
Bango recently completed a survey of 5,000 US subscribers, to understand the emerging behaviors and trends when it comes to subscriptions, insights from which will be shared during a short presentation and followed by a fireside chat and a chance to ask questions.
Speaker: Giles Tongue, Vice President, Marketing, Bango
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC

4:20-5:00 Panel: The Takeover of Streaming Bundles: From Cable Cutting to Lifestyle Integration

How has the rise of bundled offerings responded to consumer demand for convenience and value?
How are streaming services targeting niche audiences and catering to diverse interests through specialized bundles?
What are the predictions for the future of streaming bundles and content distribution, considering technological advancements and continued integration with lifestyle trends?

Moderator: Tom Gennari, CEO, BB Media
Panelists:
Giles Tongue, Vice President, Marketing, Bango
Evan Bregman, General Manager, Streaming, Tastemade
Liz Spaulding, VP of Business Development, Britbox

Moderators

Paul Erickson

Principal, Erickson Strategy + Insights LLC

Paul Erickson is a 20+ year veteran industry and competitive analyst of the media & entertainmenttechnology and consumer electronics sectors. He is Founder and Principal of Erickson Strategy & Insights, an industry analysis, strategy, and advisory consultancy.Prior to founding the... Read More →

Tom Gennari

CEO, BB Media

Tom Gennari is an innovative professional with a deep emphasis in the application of data science to the Media and Entertainment industry. His combined role as CEO at BB Media, and founder of various successful ventures, exemplifies his exceptional leadership skills and inventive... Read More →

Reed Kiely

Director of Data Insights & Trends, VAB

Reed Kiely is a “media detective” that utilizes his investigative skills and research know-how to help develop marketer’s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising.As the Director... Read More →

Speakers

Cristina Arango

Vice President, Business Development, Fubo

Cristina Arango is VP, business development at Fubo, the live TV streaming platform whose global mission is to aggregate the best in TV, including premium sports, news, and entertainment content, through a single app. She is also the chief marketing officer of Molotov.tv by Fubo... Read More →

Larry Baird

Vice President of Marketing, Crackle Plus

As VP, Marketing for Crackle, Larry Baird oversees Audience Acquisition, Retention, and Loyalty across a portfolio of AVOD and FAST streaming brands – including Crackle, Popcornflix, Chicken Soup for the Soul and Redbox. He also leads all marketing for Branded Entertainment, Originals... Read More →

Sean Booker

Head of Media and Entertainment Sales, VIZIO

Sean Booker spearheads search and discovery initiatives for on-platform entertainment partners, driving significant business growth for App, Studio, Fast Channel and Broadcast partners. With an extensive entertainment marketing and sales background, Sean is passionate about optimizing... Read More →

Evan Bregman

General Manager, Streaming, Tastemade

Evan Bregman is General Manager, Streaming at Tastemade, where he is responsible for driving viewership and growth of Tastemade’s streaming business. Since joining the company in 2022, Evan has overseen a jump of 58% in viewership on Tastemade’s streaming channels. Tastemade is... Read More →

Seta Goldstein

Senior Director, Business Development & Partnerships, VIZIO

Seta Goldstein is an experienced leader in business development, strategy, and partnerships with a strong focus on driving organizational missions and enhancing ROI. Seta currently leads the dynamic Business Development and Partnerships Team, which is dedicated to the growth of the... Read More →

Michael Grebb

SVP & Lead Analyst, One Touch Intelligence

As SVP & Lead Analyst, Michael oversees OTI’s coverage of the video, telecommunications, broadband, and entertainment/streaming space. He heads up a team of analysts and data scientists tasked with compiling data-driven intelligence on the digital media economy and oversees special... Read More →

Brandon Melchior

Director of Product and Design, Sling TV

Brandon has spent his 20 year career designing transformative user experiences for a variety of media and entertainment companies, including Comcast, Cablevision, DirecTV, BuzzFeed, The New York Times, and now Sling TV and DISH. Brandon has also led meaningful customer and business... Read More →

Shobana Radhakrishnan

Senior Director of Engineering, Google TV

Liz Spaulding

Vice President of Business Development, Britbox

Liz Spaulding is Vice President, Business Development at BritBox, where she oversees all distribution and commercial partnerships (including traditional, OTT & DTC) in the US and Canada. In her first year at BritBox, she negotiated three new distribution contracts and aided in the... Read More →

Giles Tongue

Vice President, Marketing, Bango

Giles is VP of Marketing at Bango focused on the Digital Vending Machine®, the B2B SaaS product which enables the Super Bundling of subscription content through indirect channels, at speed and scale. Using a combination of commissioning first party research, using Bango’s own data... Read More →

Monday June 24, 2024 2:00pm - 5:00pm MDT
Cotton Creek

Workshop

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