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Tuesday, June 25 • 1:30pm - 2:10pm
Panel: Winning the Ad Game: Intelligent Targeting, Tech and Beyond

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  • How is data-driven targeting and audience segmentation being harnessed to create immersive, personalized, and highly engaging ad experiences for consumers?
  • What are key strategies for maintaining a consistent personalized experience across various platforms?
  • What effect will be emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, have on the future of advertising?
Moderators
avatar for Brett Sappington

Brett Sappington

Founder & Principal Analyst, Sappington Media

Speakers
avatar for Melanie Brown

Melanie Brown

Vice President, Advanced TV, Tubi
avatar for Todd Hay

Todd Hay

VP Revenue & Engagement, Plex
As VP of Revenue & Engagement for global streaming media company Plex, Todd Hay oversees ad sales, ad ops, growth marketing, content ops, data science, analytics, and product quality. His team drives data-driven business decisions leveraging machine learning, data analysis, and deep user understanding to bring positive outcomes to Plex users, content partners, and advertisers alike.Todd is a seasoned software executive with over 25 years of e... Read More →
avatar for Steve Sklar

Steve Sklar

Vice President Advertising & Monetization, Frndly TV
Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leadingprovider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’sadvertising business including direct sales, demand partnerships and relations with SSPs, DSPs,OEMs... Read More →

Tuesday June 25, 2024 1:30pm - 2:10pm MDT
Standley
  Advertising Track
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