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Tuesday, June 25 • 1:30pm - 2:10pm
Panel: Winning the Ad Game: Intelligent Targeting, Tech and Beyond

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  • How is data-driven targeting and audience segmentation being harnessed to create immersive, personalized, and highly engaging ad experiences for consumers?
  • What are key strategies for maintaining a consistent personalized experience across various platforms?
  • What effect will be emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, have on the future of advertising?
Moderators
avatar for Brett Sappington

Brett Sappington

Founder & Principal Analyst, Sappington Media
Brett Sappington is a well-known thought leader and industry voice in the entertainment and communication industries. He is the Founder and Principal Analyst for Sappington Media (sappington-media.com), an insights and consulting firm.Brett has 25+ years of experience as an analyst... Read More →

Speakers
avatar for Lily Panchasarp

Lily Panchasarp

Director of Sales, Disney Ads
Lily Panchasarp is Director of Programmatic Sales at Disney Advertising. In this role, she is responsible for driving programmatic revenue across Disney’s entertainment, news, sports and streaming portfolio including ABC, ABC News, Disney+, ESPN, ESPN+, Freeform, FX Networks, Hulu... Read More →
avatar for Melanie Brown

Melanie Brown

Vice President, Advanced TV, Tubi
avatar for Todd Hay

Todd Hay

Vice President, Revenue & Engagement, Plex
As VP of Revenue & Engagement for global streaming media company Plex, Todd Hay oversees ad sales, ad ops, growth marketing, content ops, data science, analytics, and product quality. His team drives data-driven business decisions leveraging machine learning, data analysis, and deep user understanding to bring positive outcomes to Plex users, content partners, and advertisers alike.Todd is a seasoned software executive with over 25 years of e... Read More →
avatar for Steve Sklar

Steve Sklar

Vice President Advertising & Monetization, Frndly TV
Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leadingprovider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’sadvertising business including direct sales, demand partnerships and relations with SSPs, DSPs,OEMs... Read More →

Tuesday June 25, 2024 1:30pm - 2:10pm MDT
Standley
  Advertising Track
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