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Tuesday, June 25 • 2:30pm - 3:10pm
Panel: Shaping the Future of Unified Measurement

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  • Is unified measurement in the foreseeable future possible?
  • Who would benefit the most from having this kind of metric?
  • What does success or “ad effectiveness” look like today? Will it come down to all-in one solution?
Moderators
avatar for Andrew Rosenman

Andrew Rosenman

Founder, Arise Communications, Inc.
Andrew Rosenman is the President of Arise Communications, the advanced TV consultancy he founded in 2005 after a career as a digital agency executive. He is credited with leading the development of the first IP streaming video ad platform and the first commercialized VOD DAI implementations for Comc... Read More →

Speakers
avatar for Justin Evans

Justin Evans

Head of Analytics & Insights, Samsung Ads
Justin Evans is Head of Analytics & Insights for Samsung Ads. At Samsung Justin has built an award-winning team supporting rapid growth on 5 continents. His teams have launching multiple solutions for insights, targeting, and measurement, including “The Streaming Index,” “Rule... Read More →
avatar for Mark Moeder

Mark Moeder

President, Media Division, SymphonyAI
Mark is president of SymphonyAI’s media division. Mark is a growth and transformational-oriented executive with extensive knowledge of general technology and the media space. He has more than 20 years of experience in the media industry centering around technology, revenue management... Read More →
avatar for Kemal Bokhari

Kemal Bokhari

Head of Data, Measurement & Analytics, DISH Media
Kemal heads up Data, Measurement & Analytics at DISH Media, leading DISH's first party data, set-top box data research, analytics, reporting and licensing. In this role, he oversees data product roadmaps for addressable, linear TV and Sling TV, including programmatic innovation and... Read More →

Tuesday June 25, 2024 2:30pm - 3:10pm MDT
Standley
  Advertising Track
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