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Wednesday, June 26 • 11:00am - 11:40am
Panel: The Battle of Retention: Confronting Churn and Viewer Fatigue

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  • What strategies can be employed to identify and understand viewer churn patterns effectively?
  • How do you balance revenue generation with maintaining audience satisfaction when addressing churn?
  • What is the impact of content variety and quality on viewer retention, and how can this be optimized?
  • What innovative approaches can be explored to re-engage dormant viewers and prevent churn effectively?

Moderators
avatar for Michael Grebb

Michael Grebb

SVP & Lead Analyst, One Touch Intelligence
As SVP & Lead Analyst, Michael oversees OTI’s coverage of the video, telecommunications, broadband, and entertainment/streaming space. He heads up a team of analysts and data scientists tasked with compiling data-driven intelligence on the digital media economy and oversees special... Read More →

Speakers
avatar for Larry Baird

Larry Baird

Vice President of Marketing, Crackle Plus
As VP, Marketing for Crackle, Larry Baird oversees Audience Acquisition, Retention, and Loyalty across a portfolio of AVOD and FAST streaming brands – including Crackle, Popcornflix, Chicken Soup for the Soul and Redbox. He also leads all marketing for Branded Entertainment, Originals... Read More →
avatar for Joey Monjure

Joey Monjure

Vice President of Product & CX, Frndly TV
Joey Monjure serves as Frndly TV’s Vice President of Product and Customer Experience, being one of the first employees hired by the four co-founders.  He reports to Frndly TV co-founder and CEO Andy Karofsky.In his roles, Monjure oversees all aspects of Frndly TV’s customer experience... Read More →
avatar for Chima Ogbuokiri

Chima Ogbuokiri

Senior vice President of Growth Marketing & Strategy, AMC Networks
Chima Ogbuokiri, Senior Vice President of Growth Marketing & Strategy for AMC Networks, provides pivotal leadership and vision for the digital growth and marketing of AMC+, AMC Networks’ flagship streaming bundle, as well as the continued growth and success of the company’s full... Read More →


Wednesday June 26, 2024 11:00am - 11:40am MDT
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