StreamTV Show 2024

2:00-2:20Presentation: Trends and Evolution in Paid Content and Subscription TV 
Explore the dynamic landscape of paid content and subscription TV as we delve into the latest trends and evolutionary shifts shaping the industry. Gain insights into the future trajectory of streaming services and discover strategies for navigating this ever-changing landscape.
 Speaker: Michael Grebb, SVP & Lead Analyst, One Touch Intelligence 

2:20-3:05 Leaders’ Panel: Driving Viewer Acquisition, Engagement and Growth Strategies

• How can industry leaders effectively navigate new emerging challenges to drive successful viewer acquisition and engagement?
• How do top executives employ innovative approaches and best practices to enhance viewer experiences and maximize audience reach?
• What strategies are most effective in ensuring long-term growth and sustainability in the competitive landscape of streaming services?

Moderator: Reed Kiely,Director, Data Insights & Trends, VAB 
Shobana Radhakrishnan, Senior Director of Engineering, Google TV 
Cristina Arango, Vice President, Business Development,  Fubo
Seta Goldstein, Senior Director, Business Development & Partnerships, Vizio 

3:05 - 3:20 NETWORKING BREAK

3:20-4:00Panel: Unlocking the Power of Content Discovery & Personalization
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC
Panelists:
Sean Booker - Head of Media and Entertainment Sales, Vizio 
Brandon Melchoir, Director of Product Design, SlingTV
Larry Baird, Vice President of Marketing, Crackle Plus 

4:00-4:20 Keynote + Fireside Chat: Super Bundling and The Future of Indirect Channel Distribution for Subscriptions
Growth in the streaming subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
Bango recently completed a survey of 5,000 US subscribers, to understand the emerging behaviors and trends when it comes to subscriptions, insights from which will be shared during a short presentation and followed by a fireside chat and a chance to ask questions.
Speaker: Giles Tongue, Vice President, Marketing, Bango
Moderator: Paul Erickson, Principal, Erickson Strategy + Insights LLC 
 
4:20-5:00 Panel: The Takeover of Streaming Bundles: From Cable Cutting to Lifestyle Integration

• How has the rise of bundled offerings responded to consumer demand for convenience and value?
• How are streaming services targeting niche audiences and catering to diverse interests through specialized bundles?
• What are the predictions for the future of streaming bundles and content distribution, considering technological advancements and continued integration with lifestyle trends?

Moderator: Tom Gennari, CEO, BB Media 
Panelists: 
Giles Tongue, Vice President, Marketing, Bango
Evan Bregman, General Manager, Streaming, Tastemade 
Liz Spaulding, VP of Business Development, Britbox

• Latest trends and methods in improving how users find and interact with content.
• Designing interfaces that prioritize the needs and preferences of the end-users.
• Creating intuitive and seamless navigation experiences
• The role of personalization in tailoring user experiences

We’ve all had frustrating streaming video experiences like videos that take forever to start or apps that make you jump through hoops just to continue watching something that you previously started. In the past, broadband service providers shouldered much of the blame for poor viewing experiences, but faster home and mobile broadband speeds have alleviated those issues. Simply stated, some streaming apps are easier to use and work better than others, and this fact will help determine the success of major streaming providers.

• Current market trends and consumer behaviors influencing product demands.
• Designing and maintaining a scalable and adaptable platform
• Balancing innovation with usability and ensuring new functionalities resonate with the target audience.
• Strategies for ensuring a consistent user experience across different devices and platforms.

• How are personalization use cases driving significant bottom-line changes beyond mere engagement and click activity?
• How do you approach personalization in various video delivery models such as SVoD, AVoD, TVoD, FAST, streaming, and linear, ensuring a tailored experience for each user?
• What are some key success metrics you track to evaluate the effectiveness of holistic personalization strategies in driving business outcomes?

• How do we, and how should we, define "premium content' in the CTV space?
• What's the potential for the most compelling and popular TV-friendly creator content to attract younger (e.g. 18-34) audiences and cost-effectively bring a wave of quality, original into FAST/AVOD?
• What are the right criteria we should be using to evaluate the potential of any given YouTube creator and their content to succeed in FAST/AVOD?
• What’s been tried to date and why has it worked or not?

• What strategies have been adopted by streaming platforms to effectively cater to the Hispanic audience, and how do these approaches contribute to the success of Hispanic TV content in the streaming landscape?
• How are stakeholders leveraging opportunities for growth and collaboration within the realm of Hispanic TV, and what partnerships are being explored to foster the continued expansion and development of this segment?
• What are some future trends of Hispanic TV in streaming, considering the evolving landscape of the industry, technological advancements, and shifting audience preferences?