StreamTV Show 2024

1:30- 1:45 Intro and Keynote, Alan Wolk, TVREV: The State of Streaming TV. What You Need to Know and What You Need To Do About It
TVREV’s Alan Wolk will introduce the day’s events and then give a presentation where he reviews some of the key trends they’re seeing in the streaming industry this year, why they matter and what you need to do to make sure you can profit from them.

1:45 - 2:25 Panel: Forget About the Streaming Wars. The Real Battle Is the OS Wars 
While the US industry has been focused on the “streaming wars” a far bigger battle is at stake: the OS Wars. This panel will focus on who the key players are, what is at stake and what publishers should be looking out for.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV 
Panelists: 
Katherine Pond, Group Vice President, Platform Content & Partnerships, Vizio 
Matt Durgin, Vice President North America Content and Services, LG Electronics
Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystem Partnerships, Google 
Aileen Del Cid, Head of Marketing, Samsung TV Plus
Dr. Jack Gao, Chairman, ZEASN

2:25 - 3:05 Panel: All TV Is Local
The targeting abilities of streaming are rapidly changing the definition of what we call “local TV.” This panel will discuss how local broadcasters are taking advantage of streaming—FASTs in particular—to grow their businesses. The panel will look at how to monetize local TV on FASTs and how syndicated programming—talk shows, judge shows and the like—will also play a role in the history of local.
Moderator: Tim Hanlon, Founder & CEO, Vertere Group, LLC 
Panelists: 
Glen Hale, Vice President of Digital Content & Audience Development, Gray Television
Darren Olive, President, Streaming Sales, Allen Media Group
Peter Jones, Head of Local Sales, PREMION
Rick Maynard, Media Consultant

3:05 - 3:20 pm NETWORKING BREAK       
 
3:20 - 3:35 Fireside Chat: How Brands are Turning to Contextual Targeting in CTV to Drive Brand Lift and Sales  
IRIS TV CEO Field Garthwaite takes us through their latest case study on how a major ad agency leveraged AI and video-level contextual data to target CTV inventory and drive superior lift in sales for its brand.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV  
Speaker: Rohan Castelino, Chief Marketing Officer, IRIS.TV
Speaker: MikeTreon, Head of CTV & Video Strategy, PMG Worldwide
 
3:35 - 4:05 Panel: Context Is the New Demo 
The ascendency of generative AI and access to better metadata has advertisers taking a new look at contextual targeting. This panel will look at how understanding everything from emotion to actors to actions helps create a better environment for ads and how that can be used to power everything from shoppable content to personalized channels.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV  
Panelists: 
Raghu Kodige, Founder & CEO, Anoki
Trent Wheeler,Chief Product Officer, Gracenote
Rohan Castelino, Chief Marketing Officer, IRIS.TV
Inderpreet Sandhu, Head of CTV Ads Platform & Ecosystem Partnerships, Google 
Tony Marlow, CMO, LG Ad Solutions

4:05-4:20 Fireside Chat: Finding Your Niche: How to Grow a Successful FAST Network 
As big studios and big networks get involved in the FAST business, there is still room for smaller players with dedicated niche audiences to thrive. The speaker will share their success stories and what they learned along the way, the good decisions and the bad ones.
Moderator: Alan Wolk, Co-Founder/Lead Analyst ,TVREV  
Speaker: Geoff Clark, CEO, acTVe FAST Channels 
 
4:20 – 4:55 Panel: Are FASTs the New Cable, The New Broadcast, Or Both? 
For advertisers, FASTs are the new cable, a way to reach audiences they are not reaching elsewhere and to heavy up on specific demos and geographies. For viewers, they’re the new broadcast—free ad-supported television that provide a way to enjoy a wide range of programs without having to crack open their wallets. Panelists will debate which is the more accurate description and why.
Moderator: Cathy Rasenberger, President, Rasenberger Media
Panelists: 
Anthony Layser, Executive Director, Content Acquisitions & Programming Strategy, Xumo
Preeya Naul, VP Streaming Partnerships, VideoElephant 
Geoff Spence, VP, Streaming Platform, Magnite 
Melanie Brown, Vice President, Advanced TV, Tubi
 
4:55 - 5:00: Rap Attack
Kirby Grines, Chief Rap Officer of 43Twenty, wraps up the Future of FAST Supersession with a live rap performance about the state of streaming TV

• How is data-driven targeting and audience segmentation being harnessed to create immersive, personalized, and highly engaging ad experiences for consumers?
• What are key strategies for maintaining a consistent personalized experience across various platforms?
• What effect will be emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, have on the future of advertising?

• Is unified measurement in the foreseeable future possible?
• Who would benefit the most from having this kind of metric?
• What does success or “ad effectiveness” look like today? Will it come down to all-in one solution?

Dallas Lawrence is the Chief Strategy Officer for Telly, the company revolutionizing the future of TV with the world's first free dual screen television supported entirely by advertising. A veteran of the connected TV and advertising landscape, he was previously head of communications for the Roku platform where he led strategic positioning for the Roku ad business, The Roku Channel, Roku Originals, Roku distribution and Roku’s public policy efforts. He previously served as the Chief Brand and Communications Officer for adtech leaders Samba TV, OpenX and Rubicon Project (now Magnite) where we also co-led investor relations for the public company. Prior to moving to the tech sector, Dallas served as the Global Chief Digital Strategist for WPP’s largest PR agency. During more than a decade in Washington, DC, Dallas served as a press secretary on Capitol Hill prior to joining President Bush’s communications team leading strategic outreach efforts for the President’s signature domestic policy initiative before deploying to Baghdad, Iraq on behalf of the White House to serve as a spokesperson for the Coalition. Upon returning, Dallas was appointed by the President to the staff of Defense Secretary Donald H. Rumsfeld where he served as the Pentagon's Director of Public Liaison leading a global outreach team for both Rumsfeld and Secretary Gates.

• Keys to monetization strategies leveraging branded content and virtual product placements. And how will this evolve in the next 5 years?
• How can brands be seamlessly integrated into content for a more cohesive and engaging viewer experience?
• What kind of assets does an advertiser need in order to run this type of campaign? And what targeting is possible?

• What are some valuable insights into the latest trends and developments that are shaping the media buying landscape?
• What are some common challenges faced by media buyers, and how can they discover innovative solutions to overcome these obstacles?
• How can businesses effectively navigate the complexities of digital advertising platforms to reach their target audiences?

• Trends, Nuances and Innovations in FAST monetization.
• Collaborative approaches to maximize monetization opportunities and audience reach.

• Innovative advertising techniques and formats that enhance viewer engagement.

As more users adopt free streaming as an alternative, how can programmers and platforms become an essential daily habit for more of those users? We will discuss the intersection of product, content genres and how AI will eventually change the entire landscape.

• How can we effectively analyze user behavior and preferences within the FAST channel ecosystem to enhance content delivery and user engagement?
• How can we strike a balance between prioritizing user experience and implementing effective revenue generation strategies?
• What are key challenges and best practices for user retention in FAST channels?
• What is the potential of niche FAST channels?