Reed Kiely is a “media detective” that utilizes his investigative skills and research know-how to help develop marketer’s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising.

As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work.

Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.
Outside of work, Reed can be found hiking, biking, perfecting his espresso shots, homebrewing a new batch of beer and enjoying the latest show on his couch with his wife and dog.