Annie O’Brien is the Head of Content Acquisition, Samsung TV Plus, focusing on content development and owned and operated (O&O) channels. She has played an integral role in building Samsung’s O&O channel portfolio from the ground up, including expanding the FAST platform’s VOD library and launching such fan favorite, genre-driven channels as All Out Reality, Clarity 4K, Comedy All Day, and Samsung Wild Life.
Prior to joining Samsung, Annie was a lead deal negotiator for DISH Network's satellite and OTT (Sling TV) services, securing multi-billion dollar deals and advancing their premium content and product features.
With an incredible network, Annie is helping to grow the Samsung team while developing the best content spanning news and entertainment that reaches 23 countries and 102M+ devices globally across TV.