Charlie Ibarra leads content strategy at SabioTV where he’s pushing the boundaries of TV storytelling. In his role, he collaborates with popular content creators to bring their big TV show ideas to life. A former ad tech exec turned TV creator, he cut his teeth in the “biz” doing story development on unscripted hits for Netflix, Prime Video, and Apple TV+. Charlie is a devout believer in the transformative power of creator-first TV, a unique type of television content that combines what we love and expect from our favorite digital creators with traditional TV story structure.