Chima Ogbuokiri, Senior Vice President of Growth Marketing & Strategy for AMC Networks, provides pivotal leadership and vision for the digital growth and marketing of AMC+, AMC Networks’ flagship streaming bundle, as well as the continued growth and success of the company’s full suite of streaming services including Acorn TV, ALLBLK, HiDive, Shudder, and Sundance Now.
Leveraging his background and education in technology and engineering, Ogbuokiri works expertly across AMC Networks’ IT and product teams to enhance the in-app and digital customized customer experience on AMC Networks’ streaming services, improving conversion, and delivering the kind of customized/targeted experience for which the company continues to be celebrated. He also oversees the collection, interpretation and application of business intelligence and data to build key tools and measurements that optimize customer activity, and track and measure success.
Ogbuokiri partners with Sylvia George, AMC Networks’ EVP of Media & Marketing Strategy, on the digital marketing vision for AMC+’s continued direct-to-consumer growth, delivering data-informed strategies by testing new social and digital placements, employing niche influencer campaigns, and rolling out creative campaigns and new user experiences – tactics that make AMC+ the company’s fastest growing streaming service.
Ogbuokiri also leads the company’s partnerships with key distribution and marketing platforms such as Apple TV, Amazon Prime Channels and Verizon, establishing win-win solutions on brand elevation and customer acquisition - such as the wildly successful partnership with Verizon, delivering AMC+ to all-new Fios and Verizon Wireless customers.