As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.
Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.
A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS™, Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces.
Elizabeth's commitment to Parks Associates' overarching mission is unwavering. She is dedicated to providing clients with the most reliable and comprehensive consumer and industry research and analysis. Parks Associates syndicated and custom research work helps empower businesses to make informed decisions in an ever-evolving landscape.
Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.