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Jim Norton

Brightcove
Chief Revenue Officer
Jim leads Brightcove's sales teams as our Chief Revenue Officer. He is responsible for developing and implementing full-funnel sales strategies and propelling multichannel demand with a focus on product-led growth. With an extensive background in media, advertising, and marketing technology sales, Jim now navigates the rapidly evolving world of enterprise sales leadership.

Throughout his career, Jim has been instrumental in defining and executing strategic initiatives that have fueled new business ventures, expanded market presence, and significantly boosted growth for organizations like Condé Nast, AOL/Verizon, Google, and Tribune Broadcasting. Prior to joining Brightcove, he served as Chief Revenue Officer at Flowcode, a QR code technology and analytics platform developer.

A graduate of the Carroll School of Management at Boston College, Jim is the former Chairman of the Board for both the Interactive Advertising Bureau and the American Advertising Federation, where he was at the forefront of shaping the advertising landscape and driving industry-wide initiatives.