As VP, Marketing for Crackle, Larry Baird oversees Audience Acquisition, Retention, and Loyalty across a portfolio of AVOD and FAST streaming brands – including Crackle, Popcornflix, Chicken Soup for the Soul and Redbox. He also leads all marketing for Branded Entertainment, Originals and Exclusive Programming from inception through launch.

Mr. Baird is an expert in subscription and ad-supported direct to consumer businesses. He brings over 20 years of executive level experience in marketing, product, and operations for leading consumer technology, service, and entertainment brands – including Crackle, Redbox, Screambox, Norton, NetZero, Juno, Classmates, and HP.

Prior to Crackle, Baird spent 6 years as the Chief Operating Officer of leading horror-focused SVOD channel Screambox and served as the CMO of TV4 Entertainment where he oversaw over a dozen wide ranging fan-focused streaming channels that included Digital Health Networks, Gone TV, All Warrior Network, the Apocalypse channel featuring Asylum studios content and hit channel Inside Outside House and Garden - created in partnership with All3 Media International.

Larry graduated with a degree in Marketing from the McCombs School of Business at the University of Texas and resides in Los Angeles.