Liat Abada is an experienced B2B, D2C, and B2B2C marketing executive. She built her career working in the music industry across major record labels at Sony Music Entertainment and Universal Music Group. As a Marketing Director, she was a leader at these companies, crafting campaigns for developing artists and global superstars. After her achievements in the music industry, Liat pursued her passion for television and worked as the Director/Head of Distribution and Partner Marketing at ION Television, continuing this role when ION was acquired by E.W. Scripps. Most recently, Liat worked at VIZIO on the Content, Platform, and Partner Marketing team. She helped drive success for WatchFree+, VIZIO’s built-in FAST and AVOD streaming platform, while also delivering quantifiable success for content partners’ programming and FAST channels. Liat is excited to have joined Fremantle as the Director of Global Platform Partnerships. In this position, she will work closely with platform partners to highlight and showcase the successful Fremantle suite of channels and blockbuster programming.