Madison Wojciechowski, VP Content Sales for Warner Bros. Discovery (WBD), is responsible for second window licensing opportunities across more than 100 SVOD and AVOD clients including Netflix, Hulu, Tubi, Roku and Pluto. Madison has been integral in driving third party revenue growth year-over-year and generating new business opportunities, including WBD’s foray into the FAST space. WBD now has close to 50 channels programmed with content across the entire WBD portfolio including CNN, HBO, Warner Bros., Bleacher Report and the Discovery Networks.
Prior to joining Warner Bros. Discovery in 2017, Madison led digital and social media strategy for United Entertainment Group, a global entertainment, sports and lifestyle agency. She later served as a global branded entertainment and digital strategy agent at ICM Partners, where she began her career as an agent trainee.