Mike McCarver is Senior Vice President of Data Solutions at Horizon Media in Los Angeles where he leads Data and Ad Technology integrations for the entertainment business. Originally cutting his teeth as a media client in entertainment, Mike spent the previous 10 years to his time at Horizon working in the ad tech ecosystem at companies like The Trade Desk, VideoAmp, Samsung Ads, and Microsoft in Sales and Sales Engineering, either innovating solutions to enhance the revenue on his business or building them in partnership with product teams. In his free time he enjoys spending time with his family, cycling in the mountains around Thousand Oaks, or bouldering at the local rock wall gym.