Mike Treon is CTV Strategy Lead for digital marketing agency PMG (which recently acquired Camelot Strategic Marketing & Media). He has spent the last 18 years on both the vendor and buy side of programmatic media - from building platforms to managing complex buying strategies. At PMG, Mike leads efforts on behalf of the agency and clients in developing strategies with partners and platforms, particularly around the agency's Connected TV practice. In his 10 years at AOL, he commercialized and developed their demand side platform globally. He has also spent time as an independent consultant to large agencies, vendors and advertisers building and developing products and programmatic buying strategies. Mike has taught courses as an adjunct professor at Depaul University, is a frequent marketing and media industry panelist and contributor, and was recognized by AdAge as a Top 40 Under 40 in 2015.