Nuria Riera is Executive Vice President of Research at Horowitz Research, which in 2023 became a division of M/A/R/C Research. With over 25 years of research experience, Nuria is passionate about finding the right solutions for clients – from methodological design to the careful implementation of the methodologies chosen, and to the translation of data into actionable strategic insights. With her strong analytical skills, passion for mentoring new talent, and commitment to best practices, Nuria ensures the research outcomes are meaningful and of the highest quality. A native of Spain, Nuria brings a unique cultural perspective as well as a wealth of knowledge from her international experience with research. Nuria’s expertise expands across multiple industries, including media and entertainment, telecom and technology, travel and hospitality, beauty and personal care, CPG, retail, toys, education, and not-for-profit. In 2023, Horowitz was honored with the Rafael Eli Award for Corporate Pioneer in Hispanic TV at the Hispanic TV summit, thanks to Nuria’s dedication to the industry.