With over 35 years of experience working with market research, segmentation, analytics, digital marketing and geographic information systems, Ron has come full circle currently working at Claritas as SVP of Practice Leadership with extensive subject matter expertise in all aspects of marketing. He was heavily involved in the mapping of Magid SubScape Streaming Segments to Claritas’ PRIZM Premier & ConneXions segmentation systems.

Prior to joining Claritas, Ron worked at Geoscape and was responsible for research, analytics and international products including their technology platforms - DirecTarget® & the Geoscape Intelligence System. Ron was also the Research & Development Director for VNU Marketing Information Europe, where he worked in the United Kingdom and the Netherlands creating international marketing intelligence and CRM solutions.
Ron had worked for Claritas in the U.S. for over 10 years designing and developing marketing information products and services for the media, financial services, telecommunications, retail, automotive, pharmaceutical, and consumer packaged goods industries. His experience also includes several years in the financial services industry as well as 3 years with Commodore Business Machines.