Steve Sklar serves as Vice President and Head of Advertising Sales for Frndly TV, the leading
provider of affordable Feel-Good Live TV for the whole family. He is responsible for Frndly’s
advertising business including direct sales, demand partnerships and relations with SSPs, DSPs,
OEMs and ad tech vendors. During his tenure, Sklar has led the rapid growth of Frndly TV’s
advertising business to an eight-figure business line.

As founder of S Squared Advisory, Sklar has provided consulting services to media and
telecommunications companies in product strategy, business development, advertising, and
content partnerships. He has advised companies including Frndly TV, Sony, SpotX, Viasat and
Windstream in areas such as OTT video, SVOD, AVOD, F.A.S.T. channels, and programmatic
advertising. Sklar has also served as an expert witness for independent cable programmers and as
an Executive-in-Residence at FTI Consulting in their Telecom, Media and Technology practice.

Sklar held executive roles at CenturyLink and Qwest for 13 years including serving as Vice
President, Video Strategy and Development where he oversaw product strategy, product
development, content acquisition & operations, business development and video engineering and
led the launch and growth of CenturyLink’s Prism TV service to a $500 million annual business
line. He also led overall video and content strategy including OTT and the development of a
vMVPD and standalone SVOD and Latino offerings. Prior to its acquisition by CenturyLink,
Sklar led video and wireless products for Qwest and was responsible for Qwest Choice TV, the
Qwest Wireless MVNO, and the development of the Q Zone broadband content store with
SVOD, TVOD and subscription gaming offerings. He also oversaw the company’s residential,
MDU and commercial partnerships with DIRECTV and Qwest’s reseller partnership with
Verizon Wireless. Sklar has had leadership roles in product, business development and content
distribution with industry leaders including Cablevision, Insight Communications, Starz and
HBO. He began his career as a media banker in New York City.

Sklar lives in Denver with his wife Betsy. He is a graduate of the University of Pennsylvania and
holds an MBA from the Tuck School at Dartmouth College.